Business Plan For Sunshine Bakery Essay Example for Free

Business Plan For Sunshine Bakery Essay Sunshine Bakery will be specializing in visually attractive cupcakes and cakes. There has been a significant increase in demand for whimsical, overindulgent and visually stimulating cakes, and Sunshine Bakery will target special events such as weddings, birthdays, christenings, bachelorette parties and stork teas. The Products Sunshine offers a wide range of speciality cakes. All the flavours will be available in both cupcakes or cakes. The different flavours on offer are: vanilla, lemon, strawberry, chocolate, cheesecake, cherry cream and blue berry. Customers Sunshine will focus on three distinct customer segments. The first group is the wedding group. This segment is growing at 15% a year with 32,000 potential customers. The second niche is the parties group. This segment is also growing at 15% with 14,200 potential people. The last group is the individual buyer (walk-in) group. This niche also is growing at 15% with 48,000 possible customers. Management Team Recognizing the importance of human capital, Sunshine has assembled a strong management team. The team is led by Merlin Hull. Merlin comes to Sunshine with 10 years of baking experience. In addition to her industry specific experience, Merlin has had 2 years of management experience. Robert Morgan brings financial skills to Sunshine after a 15 year CPA career. Marlene Hendricks will lead the marketing efforts having participated in her own PR firm. Lastly, Debbie Reitz will be on the team as an assistant baker with over five years of experience. Objectives To establish a working storefront for Sunshine Bakery. To develop the strong presence in the community needed to support sales goals. To develop a full menu by the end of the second quarter. Mission Sunshine Bakery aims to be a cornerstone in the community creating a  neighbourhood atmosphere where customers feel comfortable and become instant regulars.We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk. Company Summary Sunshine Bakery will be located in downtown Mellville in a historical building. This downtown district is a very popular destination because of the historical architecture for weekenders and tourists. Company Ownership Currently Sunshine Bakery is a sole proprietorship owned by Merlin Hull. Eventually, as the company becomes established, Sunshine Bakery will apply to be incorporated. Start-up Summary The primary expense to establish the Sunshine Bakery is the mortgage loan estimated at R1,750,000 to purchase the vacant space on 7th street. The building was previously used as a bakery and we plan to buy the used equipment along with the space. This cost is also calculated into the loan estimate. Merlin Hull intends to invest R70,500 of her savings to cover the other cost of start-up. These costs include: Advertising brochures. Bakery ingredients. Insurance. Bakery accessories, i.e. paper bags, cartons, etc. Products Sunshine Bakery provides specialized cakes and cupcakes at premium prices for special occasions. The following flavours will be available vanilla, lemon, strawberry, chocolate, cheesecake, cherry cream and blue berry. Market Analysis Summary Our focus will be to target weddings, birthday parties, Easter celebrations, bachelorette parties and stork teas. Market Segmentation Our target market consists of three groups: The Wedding Group The wedding industry is booming and Sunshine bakery will focus on this group for whom a premium price can be charged for specialized and custom made cakes or cupcakes. The Parties Group This group will probably pre-order a variety of flavours, and it is not such a labour intensive order, because they will probably go for the less expensive option of choosing our standard products. The Individual Buyer or â€Å"Walk-in† Group Sunshine’s premises in the Bellville area, is a very popular destination because of the historical architecture for weekenders and tourists, which makes this segment a lucrative option. We will focus on window display to attract passersby. Target Market Segment Strategy In our target market, we will mainly focus on the wedding group since they will spend the most per order. We expect that the parties and the individual buyer group will make up a smaller portion of our customers. We are specifically filling the speciality cakes needs of the wedding group, so we expect the most business from this group. Industry Analysis Sunshine Bakery competes in the Food Services Industry. In addition to competing with other specialized cakes bakeries, it competes with all restaurants, delis, bakeries and supermarkets for a share of its customers food expense. Sunshine is most concerned with competitors who differentiate their products and services with a creative and arty focus. Because this group is so large, Sunshine has chosen to limit its analysis to other specialized cakes bakeries. Competition and Buying Patterns Currently there are two bakeries in town that provide specialized cakes: Cupcakes from Heaven Strengths: Stocks freshly baked cupcakes and cakes. Well-  established bakery in town. Sells cakes in local grocery stores. Weaknesses: Does not provide a wide selection of flavours. Furthermore the texture and flavor of their cakes is very dense and lacks zest. Life is Beautiful Patisserie Strengths: Makes cakes and brownies every day. Will make custom-ordered non- gluten cakes. Weaknesses: Does not produce a wide selection or large quantity of cupcakes. Their main focus is traditional flavour large cakes. Strategy and Implementation Summary Our strategy focuses on serving a niche market with quality goods. We are determined to become a part of the community—an establishment that becomes as much of the community as a church or local grocery store. To achieve these goals, we will provide the following: Friendly, neighbourhood-feel atmosphere Quality baked goods for everyone to enjoy at a fair price Visually attractive cakes and cupcakes Coffee sales will be higher in winter months, and for summer months sales of sodas Competitive Edge Our competitive edge is our quality of goods. We use only products of the highest quality that create incredible feathery cakes that can’t be matched. We also focus mainly on whimsical and modern flavours and designs. The other bakeries in town focus on traditional flavours. Sales Strategy Our strategy focuses on building a customer base by providing good customer experience. With the addition of the coffee bar and lunch menu in early spring, we hope to have customers make the bakery their one-stop destination for breakfast or lunch. In the summer, when we open the outdoor patio, more and more customers will make the bakery a destination for their lunches more often since the atmosphere will be so pleasing. Sales Forecast Our sales forecast assumes the following changes: Cake sales in the summer months will be slightly higher since the wedding season is at its peak during summer months. Coffee sales will increase  during winter months. Please insert a Sales forecast graph here, indicating the projected sales for 12 months. Management Summary Merlin Hull is the founder of Sunshine Bakery. She brings to the bakery her experience as a baker and as an entrepreneur. She has worked as a baker for over 10 years including two years as an apprentice in a well-known Paris patisserie. As a teenager she helped her parents at the familys general store, both in sales and marketing. For her last two years at her familys store, she was the general employee manager. Her duties at the bakery will include employee hiring and training, head baker and store management. Robert Morgan has run his own successful CPA consulting firm for 15 years. His duties will include the bookkeeping, inventory management and stock fulfilment. Marlene Hendricks runs her own PR company and will be assisting the Sunshine Bakery in its marketing campaigns on a part-time basis.

Historical Perspective Essay examples -- Bloody Sunday History Essays

Historical Perspective Unfortunately, all most Americans know about the event known as Bloody Sunday, they learned from U2's smash hit, "Sunday Bloody Sunday." The source of this song's popularity stems from its ability to evoke widespread sympathy for Irish by painting an unforgettable picture of death and despair in the minds of each of its listeners. So what is unfortunate about this song being the primary source of historical knowledge concerning Bloody Sunday for most Americans? It is unfortunate not because of its lack of information or authenticity, but because of its lack of historical perspective. Essayist Jane Tompkins addresses this idea of perspecitivism by citing the changing representation of colonial American Indians in historical texts dating from 1964 to 1978. According to Limerick, in historical texts from the early 1960s, Indians weren't represented at all; they were "simply beneath notice" (65). By the late 1960s Indian culture, albeit "an inferior culture" (65), was finally acknowledged. In the early 1970s Indians "were the more or less innocent prey of the power-hungry whites" (65), but not until 1978 did Indians become "complicated, purposeful human beings, whose lives were spiritually motivated to a high degree" (66). Tompkins argues that because every historical account is a product of its author's perspective, it is important to analyze varying sources, including those of the traditionally under-represented. What I found in my research of Bloody Sunday is that in our efforts to account for the traditionally under-represented perspective, we have absentmindedly omitted the dominant perspective instead. This omission will undoubtedly cause the same problems that omitting the traditionally under-repr... ... Unlimited Special Reports. 20 Oct. 2000. <http://www.guardianunlimited.co.uk/bloodysunday/article/0,2763,184927,00.html>. Limmerick, Patricia Nelson. The Legacy of Conquest. New York and London: W.W. Norton & Company, 1987. 35-54. McClean, Raymond, M.D. The Road to Bloody Sunday. L'Derry, Northern Ireland: Guildhall Press, 1997. 120-130. Morrison, Matt. "Remembering Bloody Sunday." The Irish People. 25 Jan. 1997. 1 Oct. 2000 <http://larkspirit.com/bloodysunday/witness.htm>. Tompkins, Jane. â€Å"’Indians’: Textualism, Morality, and the Problem of History.† in â€Å"Race,† Writing, and Difference. Chicago and London: The University of Chicago Press, 1986. 59-77. Winchester, Simon. "13 Killed as Paratroopers Break Riot." Guardian Unlimited Special Reports. 20 Oct. 2000. <http://www.guardianunlimited.co.uk/bloodysunday/article/0,2763,184928,00.html>.

The ruling idea

Nell Dunn is a feminist writer and so like many of her kind wrote plays revolving around the livelihoods of women through solitary experiences and as groups. Steaming looks at the relationships of 6 women from different social classes, ages and living in different economic circumstances. However different these 6 women are, they are brought together by the steam baths, a communal place where only females attend. Through this close environment these women are seen gravitating towards each other and communicating openly despite their class distinction and in some cases are brought together by this fascination with the opposing class. Effectively, the barriers of their class division are being brought down by the formation of female companionships. Josie is one of the poorest characters within the play, initially she is very wary of my character Nancy, who is initially seen as her complete opposite as she derives from the upper class and is the wealthiest of all 6 women. However, towards the end of the act they are seen conversing together about men and money and it turns out that they aren't as different as their stereotypes assume them to be. We wanted to take the idea of class barriers and show how each woman, although initially different comes to appreciate these differences to find out how very similar they infact are. The way in which we used staging, set and costume was very important in embedding our ruling idea in the play and using subtle factors within these aspects to present this idea to the audience. * The first way in which we created this was through the design of the set. A simple set of 4 white blocks set in a square formation was used at the central focus to the play and was where the majority of the action occurred. In doing so we were able to create a sense of togetherness in the enclosed space where conversation was accessible to all and left none of the characters out. This achieved a sense of unity among the group but also an understanding of acceptance among characters as each individual had their own â€Å"bed† -as it were- where they could keep their personal belongings and also use the space to rest, where they would not be apart from the rest of the group. Not only this but the colour of the blocks was also significant and symbolic. White creates a sense of purity and seeing as the baths are a place of cleanliness this seemed justified and would probably be found in conventional bathhouse. However, the meaning behind this choice goes deeper. Not only is the colour meant to symbolise cleanliness of a hygienic environment but it also comes to represent purity that cannot be found in the outside world, a place of troubles and grime. * The second way we achieved this was the use of costume. On entering the baths each individual character is wearing their everyday clothes, a symbol of their individual tastes, wealth and class. The costume initially gives the audience an impression of these characteristics and can perhaps makes a judgement on them and in most cases stereotype them for example Mrs Meadows and Dawn are first seen holding cheap plastic carrier bags, slippers and quite tattered looking clothes and myself as Nancy appear in patent black shoes and pearls. These outfits were purposefully chosen due to our group interpretation but also to create this stereotype so as to enable us to enhance our reasoning behind the bathrobes. The bathrobes, like the blocks, are also white, another symbol of purity and also conventional steam room wear. Like the blocks they were used to enable each character to come from the outside world, full of problems and troubles and shed themselves of the clothes their class and wealth restrict them to. Having done so, stereotypes that society creates of them are destroyed and suddenly they all become equal despite these factors. We used the colour white for the beds and the robes in an ironic way as in actual fact, a part of what this colour is meant to represent- purity and cleanliness is far from what these women's lives actually entail. Each women is subject to cases of either domestic violence, mental disorder or divorce, all which would have been shocking to be talked about so openly on stage. * A small factor is the play but also a very significant one, which added to our ruling idea, was the use of the character Bill Bradley. Nell Dunn purposefully wrote this play without a man in it and so the character of Bill is heard shouting from somewhere in the distance, responding to Violets hassles about the corroded pipes! We used this to our advantage and made a point of really shouting at him as if he were a complete nuisance not particularly because of the pipes but because he was a man and this slotted in with the fact that each and every woman at the baths has her grievances about men. From the way Dunn wrote this play it is evident that this was his purpose, to be completely set apart from this group of women who are slowly coming closer and closer to one another.

A Woman s Status During The Roman World - 1448 Words

A woman’s status in the Roman world was entwined with her chastity. The Roman patriarchs saw female sexuality as a threat to the established authority . Female prostitutes presented a particular problem to the Roman belief that the security and prosperity of the state was dependent on both the sexual fidelity and fertility of women. The rightful duty of a respectable woman was to contribute the state by fulfilling her role as faithful wife and fruitful mother. While prostitutes were regarded, both legally and socially, as irrevocably inferior to the rest of the Roman populace, sex work itself was not outlawed. The popularity of brothels juxtaposed with the degradation of the women working in the brothels reflects the ambivalent†¦show more content†¦While Augustus’ intention was to promote fidelity and fertility among the proper matronae, this law further divided the respectable citizens from those involved in the sex trade: anyone who had been involved in the sex trade as either a pimp, procuress, or prostitute was forbidden from marriage with a freeborn citizen. This law effectively prevented prostitutes from any meaningful social mobility. Once freed, a woman who had been prostituted was left with little opportunity to advance beyond the infamy and exploitation of prostitution. That these legal sanctions on marriage were effective at keeping prostitutes in their place is reflected in the archaeological evidence found at Pompeii. Analysis of the names of prostitutes and their owners that survive at this site indicate that all of the prostitutes were slaves, while the majority of their owners were former slaves. One can assume that many of these freed slaves who owned the sex slaves working at the brothel in Pompeii had themselves been prostituted while enslaved. This cycle of sex slave to sex slave owner was shaped by the lex Julia et Papia. By confining former prostitutes to theShow MoreRelatedThe Evolution of Gender Roles and its Role in Society1505 Words   |  7 Pagesthe 20th century and that trend will only continue on into the rest of the 21st century. First, it is important to understand how gender roles first differentiated amongst males and females in prehistoric cultures and the civilizations thereafter. During the Paleolithic period (ca. 6 million to 10,000 B.C.E) the earliest of humankind lived a nomadic way of life (Fiero). Men were hunters. 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